Tata, the Indian company which produces the world's cheapest car, will sponsor Ferrari from next season.
"For the first time an Indian brand will appear on a Ferrari," Ferrari chief Luca di Montezemolo said. "It's a historic event.
Tata and Ferrari's parent company Fiat have a joint venture in the Indian state of Maharashtra to produce cars.
From The Telegraph, Calcutta:
In Mumbai, the Tatas put out a terse statement late in the evening. “Building on our existing long-term relationship of over three years, Tata Consultancy Services has entered into a historic agreement with Ferrari for an enhanced technology and marketing partnership. As part of the deal, the Tata logo will be displayed on Ferrari F1 car for the 2009 Formula One season. We will announce more details shortly,” the Tata spokesperson said.