Tuesday, November 3, 2009

The $$$ behind Jay Leno's new show

From The Daily Beast:
These days Leno is not having a lot of fun, but he is still in the game. NBC is charging his advertisers an estimated $48,000 per 30-second spot—about a 50 percent discount from what much higher-rated shows such as Law & Order SVU and E.R. were getting last year in the 10 p.m. time slot. Leno—who unlike Letterman has no history of controversy—provides a safe and comfortable environment for advertisers while his show, costing an estimated $500,000 per episode, comes in at a fraction of a typical scripted hour, which can run in the $3 million range. NBC has claimed that by replacing the scripted shows with Leno, among other measures, the network has cut $250 million from its annual expenses.